“Buy this bed for £1,499 and get £100 cash back!”
How about I just buy it for £1,399? Or, rather, not buy your Chinese bed at all.
It’s not cashback, you’ve simply increased the price and offered me credit. The worst thing about these offers is that it encourages people to enter into finance arrangements when they are very likely not well positioned to add another monthly expense to their budget.
Think about it.
If you are so cash-strapped that you need to buy a bed to get £100 in cash, you really shouldn’t be spending £1500 now should you?
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